Why Branding Your Real Estate Business in 2022 is Crucial to Your Success

Feb 18, 2022 3 MIN READ

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Before I started any of my businesses I had no idea what branding was, let alone how to be good at it. But I had heard that magical word…”brand”. When I became an entrepreneur and dove into the real estate world branding became this uber important thing that everyone told me I needed to focus on. Brand loyalty, brand awareness, brand recognition. But no one could tell me what exactly I needed to do and how to do it.

 I mean, it’s understandable that so many of us struggle with branding. Branding is intangible, therefore you can’t touch it…or even really explain it. And if you google “branding” you’ll find a hundred different definitions that will be sure to make you feel lost and overwhelmed. 

Now I know you have a great business. You offer some sort of goods or services that you’re passionate about. You’ve got something special going on. You are unique! But you need to make some sales too! Business is more than just “here’s my product or service, come buy it” and then people start throwing money at you. I wish it was that easy. And I know you do too. But there’s so much more to it!

Well after years of opening businesses, a lot of trial and error, and countless hours of research…I’ve figured it out. I’ve got this branding thing down and I’ve implemented it in the 4 companies that I own and operate. So today, I’ve simplified it for you:

  1. Figure out who you are!

    • You need to clearly define your mission, vision, and core values. Having these key elements of your business clearly defined will help you figure out a lot of things. Like who your clients are. And your customers will now be able to relate to you and will only use you if your values align with theirs.

  2. Find your niche

    • What do you specialize in? Who is your target audience? Figure that out and build a story around that. Being an entrepreneur, a business owner, a real estate agent…is all about serving your clients. So who are you serving? Who is your client?? You can’t be everything to everybody! If you’re talking to everyone, you’re talking to no one! Master one thing at a time. What I mean when I say that is, don’t try to take on the world all at once. Take it one bite at a time.

  3. Define your goal and focus on small wins

    • A goal is an idea of the future or desired result that a person or a group of people envision, plan and commit to achieving. From that, you break down your BIG goal into smaller goals that are referred to as objectives. The goal that you choose for your business will help you create branding elements that will effectively get you more business. Having goals is also crucial for your mental strength and resilience as an entrepreneur. Being a business owner and working for yourself is not for the faint of heart.

  4. What makes you unique?

    • In the example of a real real estate agent. Every agent sells houses, right? So why should a potential client choose you? What makes you special to them? And don’t say that you are great at communicating and you’ll fight hard for them! Well, do say that. But every agent says that. Come up with something unique. Do you focus on real estate in a certain zip code? You can become the expert there. Or do you focus on luxury condos or land? These are all examples of how you can set yourself apart.

  5. Get your message and your brand out there for the world to see

    •  Lastly, you need to get your message and your brand out there for the world to see. The most effective, easiest, and cheapest way to do this is on social media. Facebook, Instagram, Twitter, TikTok. You name it, you need to be on it. There’s really no excuse for now. But, the only time I will recommend not being on a social platform is if you’re not going to be consistent with it. If you’re going to make a post and promote your business sporadically once or twice a month, you will more than likely lose customers because of it.

      But in addition to social, just get your message and brand in the digital space. Create a website. You can do this easily and inexpensively through platforms like Wix or Squarespace. Write blogs, put up pictures, tell your story. Do as much as you can.

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